Naming and branding a new enterprise is important and can be challenging.

It involves choosing a name that is memorable, relevant, and unique, while also establishing a visual identity that reflects the brand's values and target audience. 

Key steps include brainstorming name ideas, checking for availability, and designing a logo and visual style guide.

The sooner an enterprise can settle on a name and brand the quicker it can build an identity.  But it is important to be vigilant before reaching agreement.

In the interim it's OK to go with a "working title" that can be adjusted in due course.

It is recommended that we go with the working title of The Bognor Regis Arts and Culture Open Forum until the final name is agreed.

1. Naming:

• Brainstorming: Gather a team or yourself to brainstorm potential names, considering keywords, values, and target audience. 

• Check Availability: Verify the name's availability with Companies House, trademark databases, and domain registration. 

• Consider Your Target Audience: Think about what resonates with your target audience and how the name will be perceived by them. 

• Keep it Simple: A short, easy-to-pronounce, and memorable name is generally best. 

• Avoid Overly Specific Names: Choose a name that allows for future growth and expansion into new products or markets. 

• Check for Negative Associations: Make sure the name doesn't have any negative connotations or associations. 

• Consider Scalability: Choose a name that can grow with your business and won't limit future expansion. 

• Trademark Search: Conduct a thorough trademark search to ensure the name isn't already in use. 

• Get Feedback: Solicit feedback from potential customers, peers, and branding experts. 

2. Branding:

• Define Brand Values: Determine the core values and identity of your brand. 

• Logo Design: Create a memorable and visually appealing logo that reflects your brand's identity. 

• Color Palette: Choose a color palette that aligns with your brand's personality and target audience. 

• Typography: Select fonts that are easy to read and visually appealing, reflecting your brand's personality. 

• Visual Style Guide: Develop a style guide to ensure consistent branding across all platforms. 

• Brand Voice: Establish a consistent voice and tone for your brand's communication. 

• Website Design: Create a professional and user-friendly website that showcases your brand. 

• Marketing Materials: Develop consistent branding for all marketing materials, including brochures, social media graphics, and email templates. 

• Test Your Branding: Gather feedback on your branding and make adjustments as needed.